Lens upgrades, explained simply
Every complete pair comes with standard lenses included. If you'd like sharper vision, a tougher coating or a lens designed for screens, we're an authorised Zeiss partner and can talk you through the upgrades. Every Zeiss lens includes DuraVision Platinum coating as standard.
Why upgrade your lenses?
Every complete pair already includes standard lenses. Upgrading is about what you'll notice day to day: sharper edges, fewer reflections, a wider clear area in varifocals, and a coating that's easier to clean.
Zeiss lenses are precision engineered in Germany for sharp, comfortable vision. Every Zeiss lens comes with DuraVision Platinum, a hard-wearing coating that resists scratches, smudges and reflections. Available as an upgrade across all our complete pairs.
Sharper everyday vision
Available as an upgrade when you purchase a complete pair from us. Two options depending on your lifestyle and budget:
Zeiss ClearView: +£80
Premium single vision lenses with DuraVision Platinum included. Sharper, cleaner vision with a coating that resists scratches, smudges and reflections.
Zeiss SmartLife: +£200
Zeiss's most advanced single vision lens. Optimised for the way modern eyes work, designed for people who switch between screens, reading and distance throughout the day. DuraVision Platinum included.
Wider, more natural varifocals
Added on top of the frame you choose and expertly fitted to work in it. Three tiers depending on your needs and budget. All Zeiss varifocals include 1.6 index lenses, anti-glare and DuraVision Platinum as standard. Free Photofusion included on all three tiers.
Zeiss Varifocal Tier 1: +£250
A wider field of vision than standard varifocals. The entry point into Zeiss varifocal quality.
Zeiss Varifocal Tier 2: +£350
A wider, more precise viewing zone for demanding visual tasks and active lifestyles.
Zeiss Varifocal Tier 3: +£500
Zeiss's widest field of vision, for the most natural feel across distances.
Comfortable screen and desk work
Available as an upgrade when you purchase a complete pair from us. Zeiss occupational lenses are designed for screen and desk use: wider intermediate vision than a standard single vision lens, without the full depth of a varifocal. Ideal for office workers, screen users and anyone spending long hours at a desk. Ask us in practice for pricing.
Free Zeiss Photofusion on all Zeiss varifocals
Photofusion is Zeiss's photochromic lens technology: lenses that automatically darken in sunlight and return to clear indoors. Faster than traditional photochromic lenses and available in a range of tints. Included free on all three Zeiss varifocal tiers.
Zeiss BlueGuard
A clear lens coating that reflects some blue light and cuts reflections. Some people find it more comfortable for screen work, though it isn't a treatment for eye strain. Available as an upgrade across our single vision and varifocal ranges. Ask us in practice for pricing.
A tougher coating on every Zeiss lens
DuraVision Platinum is Zeiss's most advanced lens coating, resistant to scratches, smudges, reflections and static. It makes lenses easier to clean, clearer to see through and longer lasting. Included as standard on every Zeiss lens we dispense. No extra charge.
Not sure which lens is right for you?
Book a free 20-minute lens consultation with an optometrist. We'll talk through your prescription, lifestyle and budget. No pressure, no obligation. Available at Great Barr and Sheldon.
Tints and thinning available on all lenses
Want a tinted lens for sunglasses or fashion? Or a thinner lens for a higher prescription or a slimmer frame? Both are available across our full lens range, Zeiss and standard. Prices vary depending on your prescription and lens choice. Ask us in practice or call for a quote.
Great Barr: 0121 325 0665
Sheldon: 0121 742 9599
What our Zeiss patients say
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★★★★★
Always very professional and polite make sure to remind you of appointments and my son is very happy with his new glasses. - V.Rumsby, Great Barr
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★★★★★
Professional and courteous. Eye examination was thorough and didn't feel at all rushed. Felt comfortable to purchase two sets of glasses and book my children in for tests straight after. This will be my new go-to opticians for future tests. - L.Armstrong, Sheldon
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★★★★★
Me and my family now attend Direct Vision for our Eye care and we cannot fault it! Every time we go there, we are treated with the upmost care and attention from start to finish. The entire process from the eye test to choosing glasses is seamless and I cannot thank the staff enough. - J.Sembhi, Sheldon
Help choosing the right lens
Book an eye test or bring your own prescription. We'll guide you through the right Zeiss lens for your eyes, lifestyle and budget.



