Why Zeiss?

Not all lenses are equal. Zeiss lenses are precision engineered in Germany to deliver sharper, clearer, more comfortable vision than standard lenses. Every Zeiss lens comes with DuraVision Platinum — the world's most durable lens coating, resistant to scratches, smudges and reflections. Available as an upgrade across all our complete pairs.

Direct Vision Opticians Birmingham — authorised Zeiss partner practice offering full Zeiss lens portfolio in Great Barr and Sheldon

Zeiss single vision lenses.

Available as an upgrade when you purchase a complete pair from us. Two options depending on your lifestyle and budget:
Zeiss ClearView — £80
Premium single vision lenses with DuraVision Platinum included. Sharper, cleaner vision with a coating that resists scratches, smudges and reflections.
Zeiss SmartLife — £200
Zeiss's most advanced single vision lens. Optimised for the way modern eyes work — designed for people who switch between screens, reading and distance throughout the day. DuraVision Platinum included.

Book a free lens consultation
Zeiss varifocal lenses at Direct Vision Opticians Birmingham — free Photofusion included on all three Zeiss varifocal tiers

Zeiss varifocal lenses.

Available as an upgrade when you purchase a complete pair from us. Three tiers depending on your needs and budget. All Zeiss varifocals include 1.6 index lenses, anti-glare and DuraVision Platinum as standard. Free Photofusion included on all three tiers.
Zeiss Varifocal Tier 1 — £250
A wider field of vision than standard varifocals. The entry point into Zeiss varifocal quality.
Zeiss Varifocal Tier 2 — £350
A wider, more precise viewing zone for demanding visual tasks and active lifestyles.
Zeiss Varifocal Tier 3 — £500
The finest Zeiss varifocal. Maximum field of vision, precision optics and the clearest varifocal experience available.

Book a free lens consultation
Zeiss occupational lenses at Direct Vision Opticians Birmingham — designed for screen and desk use

Zeiss occupational lenses.

Available as an upgrade when you purchase a complete pair from us. Zeiss occupational lenses are designed for screen and desk use — wider intermediate vision than a standard single vision lens, without the full depth of a varifocal. Ideal for office workers, screen users and anyone spending long hours at a desk. Ask us in practice for pricing.

Free Zeiss Photofusion on all Zeiss varifocals at Direct Vision Opticians Birmingham — saving up to £100

Free Zeiss Photofusion on all Zeiss varifocals.

Photofusion is Zeiss's photochromic lens technology — lenses that automatically darken in sunlight and return to clear indoors. Faster than traditional photochromic lenses and available in a range of tints. Included free on all three Zeiss varifocal tiers — a saving of up to £100 compared to other practices.

Zeiss BlueGuard blue light lenses at Direct Vision Opticians Birmingham — clear appearance with effective screen protection

Zeiss BlueGuard — blue light protection built in.

Zeiss BlueGuard lenses filter blue light from screens and digital devices without the yellow tint of traditional blue light lenses. Clear in appearance, effective in protection. Available as an upgrade across our single vision and varifocal ranges. Ask us in practice for pricing.

Zeiss DuraVision Platinum lens coating at Direct Vision Opticians Birmingham — included as standard on every Zeiss lens

DuraVision Platinum. Included on every Zeiss lens.

DuraVision Platinum is Zeiss's most advanced lens coating — resistant to scratches, smudges, reflections and static. It makes lenses easier to clean, clearer to see through and longer lasting. Included as standard on every Zeiss lens we dispense. No extra charge.

Not sure which lens is right for you?

Book a free 15-minute lens consultation with our optometrist. We'll talk through your prescription, lifestyle and budget — no pressure, no obligation. Available at Great Barr and Sheldon.

Tints and thinning available on all lenses.

Want a tinted lens for sunglasses or fashion? Or a thinner lens for a higher prescription or a slimmer frame? Both are available across our full lens range — Zeiss and standard. Prices vary depending on your prescription and lens choice. Ask us in practice or call for a quote.
Great Barr: 0121 325 0665
Sheldon: 0121 742 9599

  • ★★★★★

    Always very professional and polite make sure to remind you of appointments and my son is very happy with his new glasses. - V.Rumsby, Great Barr

  • ★★★★★

    Professional and courteous. Eye examination was thorough and didn't feel at all rushed. Felt comfortable to purchase two sets of glasses and book my children in for tests straight after. This will be my new go-to opticians for future tests. - L.Armstrong, Sheldon

  • ★★★★★

    Me and my family now attend Direct Vision for our Eye care and we cannot fault it! Every time we go there, we are treated with the upmost care and attention from start to finish. The entire process from the eye test to choosing glasses is seamless and I cannot thank the staff enough. - J.Sembhi, Sheldon

Experience Zeiss. At your local optician.

Book an eye test or bring your own prescription. Our optometrist will guide you through the right Zeiss lens for your eyes, lifestyle and budget.