Second pair half price
On all private complete pairs, reglazes, Zeiss MyoCare and prescription sunglasses, including lens upgrades. Mix and match frames, lens types and tiers. Your second pair doesn't have to be the same as your first.
Buying varifocals? Your eye test fee comes off
Have your private eye test with us and buy any varifocal package, and your £30 eye test fee comes off the price of your glasses. Book your eye test and we'll take care of everything in one appointment.
Bring the whole family
Book your child's eye test and your own private eye test is £20, saving £10 on the standard price. Valid within 30 days of your child's appointment. Mention when booking.
Free Zeiss Photofusion on all Zeiss varifocals
Photofusion lenses automatically darken in sunlight and return to clear indoors. Included free on all three Zeiss varifocal tiers. No extra charge.
10% off for students and NHS staff
Students and NHS staff receive 10% off private eye tests, complete pairs, Zeiss lens upgrades, reglazes and prescription sunglasses. Just show your student ID or NHS staff card in practice. Not combinable with any other offer.
Refer a friend
Recommend Direct Vision to a friend and you'll earn £20 credit towards your next purchase, and your friend gets £20 off their first. Your credit accumulates with every successful referral. Minimum spend £59. Ask in practice for details.
Contact Lens Club: from £18/month
Buying contact lenses online? Join the Direct Vision Contact Lens Club and get expert fitting, annual aftercare, priority booking and 10% off glasses, all at prices that match what you'd pay online. £35 fitting fee waived when you join.
Zeiss MyoCare: spread the cost
Spread the cost of your child's myopia management with our simple monthly payment plan. Ask in practice for details.
Give the gift of great eyesight
Free lens consultation
Not sure which lens is right for you? Book a free 20-minute consultation with an optometrist. We'll talk through your prescription, lifestyle and budget. No pressure, no obligation. Available at Great Barr and Sheldon.
