Second pair half price. Always.
On all private complete pairs, reglazes, Zeiss MyoCare and prescription sunglasses. Mix and match frames, lens types and tiers. Your second pair doesn't have to be the same as your first.
Free private eye test with qualifying glasses.
Purchase a Clearly Better complete pair (£149) or any varifocal package and your private eye test is free — saving you £30. Book your eye test and glasses together and we'll take care of everything in one appointment.
Free Zeiss Photofusion on all Zeiss varifocals.
Photofusion lenses automatically darken in sunlight and return to clear indoors. Included free on all three Zeiss varifocal tiers — a saving of up to £100 compared to other practices. No extra charge, no catch.
Bring the kids. Stay for your own test.
Book your child's eye test and get a private adult eye test for just £20 — saving £10 on the standard price. Valid within 30 days of your child's appointment. Mention when booking.
10% off for students and NHS staff.
Students and NHS staff receive 10% off private eye tests, complete pairs, Zeiss lens upgrades, reglazes and prescription sunglasses. Just show your student ID or NHS staff card in practice. Not combinable with any other offer.
Refer a friend. You both save.
Recommend Direct Vision to a friend and you'll earn £20 credit towards your next purchase — and your friend gets £20 off their first. Your credit accumulates with every successful referral. Minimum spend £59. Ask in practice for details.
Give the gift of great eyesight.
Contact Lens Club — from £18/month.
Join the Direct Vision Contact Lens Club and get expert fitting, free home delivery, annual aftercare and 10% off glasses — all at prices that match what you'd pay online. £35 fitting fee waived when you join.
Zeiss MyoCare — flexible payment options available.
Spread the cost of your child's myopia management with our simple monthly payment plan. Ask in practice for details.
Free lens consultation.
Not sure which lens is right for you? Book a free 15-minute consultation with our optometrist. We'll talk through your prescription, lifestyle and budget — no pressure, no obligation. Available at Great Barr and Sheldon.