Frames you won't find anywhere else.
Direct Vision is the only place in Birmingham where you can find both J.HYDE and Heyelander frames.
J.HYDE is a Birmingham-founded independent eyewear brand — premium, considered and made to last. Heyelander is a Dutch independent brand with a distinctive European aesthetic. Neither available at any chain. Find them in The Edit, from £219.
Complete pairs — what's included
Clear vision. Premium lenses.
Standard single vision lenses are included with every complete pair. Upgrade any pair to Zeiss ClearView lenses for £80, with DuraVision Platinum coating included. Anti-glare is included on Simply Stylish and Elevated, and can be added to Essentials for £40. Ask in practice about Zeiss SmartLife.
See everything. In one lens.
Standard varifocals from £125 with 1.6 index lenses and anti-glare included as standard. Upgrade to Zeiss varifocals from £250 — with free Photofusion included across all three Zeiss tiers. The most advanced varifocal experience available, from an authorised Zeiss partner practice.
Not sure which varifocal is right for you?
Work better. See better.
Zeiss occupational lenses are designed for screen and desk use — wider intermediate vision than a standard single vision lens, without the full depth of a varifocal. Perfect for office workers, screen users and anyone spending long hours at a desk. Ask us in practice for pricing.
Not sure which lens is right for you?
Your prescription. In the sun.
Prescription sunglasses available across all our complete pair ranges. Simply add a tint from £30 to any complete pair. Second pair half price applies.
