About us
Our Story.
Direct Vision started in 2011 with a mission to make high-quality eye-care accessible for everyone.
From day one, we have been committed to offering exceptional service tailored to the unique needs of our communities. Whether you’re here for an NHS funded eye test, stylish eyewear or advanced lens solutions, we’re here to help you see the world more clearly.
Our Roots
We are proud to call Great Barr and Sheldon home. We understand the people we serve with love.
Our Mission
To deliver exceptional eye care and vision solutions while staying true to our community roots.
Our USP.
Why Us?
Affordable & Accessible
Eye care should never feel out of reach. We provide NHS-funded eye services, budget-friendly frames, and premium options, so there's something for everyone.
Certified Zeiss Lenswear
As Zeiss specialists, we bring cutting-edge lens technology to ensure crystal-clear vision for all of our patients.
Community-centred care
We're here for you - your family, your friends, and your neighbours. Every visit is personal, because we care about your eye health as much as you do.
Trusted Experts
Our experienced optometrists and staff are dedicated to helping you see clearly and confidently, using the latest technology.